Content Production & Social Media Associate

About Fair Harbor

Summer is more than a passing season—it’s a sense of ease and freedom that’s threaded throughout our lives all year long. Founded in 2014 by entrepreneur siblings Jake and Caroline Danehy, Fair Harbor embraces that summer feeling and transforms recycled plastic bottles into timeless, ultra-soft apparel for the beach and beyond. By thoughtfully designing for maximum comfort and keeping waste out of the water, Fair Harbor helps you enjoy the places you love while protecting them, too.

Company Culture:

• Fair Harbor Family: We believe in turning our employees and customers into family
• Sustainability: We believe in leaving the world better than we found it and using our products as a platform to promote the mitigation of plastic waste. We regularly engage in company cleanups to spread awareness and educate about the impact of plastic waste.
• Fun: We believe in letting loose, enjoying the special moments when we are off duty and building products that help us and our customers enjoy our time to the fullest
• Collaboration: We trust and respect one another, which contributes to our collaborative work environment

What We Offer:

• Competitive Compensation
• Hybrid Workplace: Mondays and Fridays work from home!
• Health and Dental Benefits
• Competitive 401(k) plan
• Advancement Opportunities
• Unlimited PTO Policy
• Generous Company Holiday policy

Position Summary

Do you live and breathe social media? Are you on top of the latest trends and strategies that go into making a brand's social media presence stand out? Content is everything at Fair Harbor and we are seeking a dynamic and organized individual to fill the role of Content Production & Social Media Associate. The ideal candidate will be a self starter, creative thinker, possess strong organizational skills, and thrive in a fast-paced environment. This position needs to have a finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities. This position requires a detail-oriented professional who can efficiently manage cross-functional teams and agencies and ensure the timely execution of content production initiatives.

Essential Functions:

1. Organic Social Media Management:

• Create a social media and video strategy from the ground up
• Support marketing and business KPIs to support both top- and bottom-of-funnel objectives
• Responsible for developing, implementing, and managing organic social media channels for Instagram & TikTok
• Create and curate engaging content, analyzing social media data, and using insights to optimize performance
• A keen eye for trends and the ability to provide a constant stream of innovative ideas
• Excel in storytelling, creating content that resonates with and captivates audiences
• Pitch, develop and execute innovative social-first campaigns
• Oversee content production for social media, including shooting and editing reels.
• Manage the posting schedule for various social media platforms.
• Help coordinate with social media influencers and creators to promote brand awareness and create social buzz around various initiatives
• Coordinate with the rest of the marketing team to promote campaigns and drive conversions through social media

2. Paid Digital Advertising - Creative Production Management:

• Has a knowledge of what is trending and creating the most efficient digital marketing ads
• This position requires a blend of creativity and analytical skills, with a keen eye for identifying emerging trends and audience preferences in key sectors
• Craft compelling content that resonates with our target audience, driving product awareness, and supporting demand generation efforts
• Collaborate with Digital Agencies for effective content production management.
• Supervise the production of UGC ensuring agency and internal adherence to timelines.
• Establish and maintain sprint cadence, coordinating with merchandising, planning, and marketing teams for seamless execution.
• Gain buy-in and approvals (for example, from the Chief Brand Officer) on sprint before deploying to the digital agency.

3. Organic Social & Digital Marketing Content Strategy and Calendar Management:

• Develop and execute a content calendar aligned with the organizational strategy, as directed by the CBO, for both organic social media and paid media content

4. Budgeting and Financial Management:

• Estimate costs and prepare budgets for content production initiatives.
• Organize workflow to meet specified budgetary and deadline requirements.

5. Organize and maintain image Digital Asset Management (DAM) of final assets.

• This includes but is not limited to, the process of organizing, storing, and retrieving digital assets such as images, videos.

Qualifications:

• Exceptional communicator with strong writing, editing and social media skills and an attention to detail; ability to deliver creative content (text, images, and video)
• Proven experience in content production management, preferably in a similar industry.
• Strong organizational and project management skills.
• Ability to manage a team and collaborate effectively with cross-functional teams.
• Detail-oriented with a focus on meeting deadlines.
• Excellent communication and interpersonal skills

Supervision Received:

• · Reports directly to the Chief Branding Officer

Scheduling Requirements:

• May require some flexibility in scheduling, such as the ability to work evenings and weekends to meet deliverables.

Travel Requirements:

• May require the ability to travel locally by car/public transportation.

Workplace Requirements:

• We operate as a Hybrid work environment, working as a combination of remote and in-office presence.

Fair Harbor Clothing PBC is an equal opportunity employer. We believe that the most effective way to invite and retain a diverse workforce is to build an enduring culture of inclusion and belonging. The Firm does not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.